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load-in
also known as “load in”, this refers to the period prior to the event or festival where all site build occurs. For some festivals, load-in can take weeks if there are a large amount of structures, the site footprint is massive, and/or there are restrictions on how much can be loaded in at once (due to infrastructure, staffing, weather, or other factors)
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- #sxsw will be here before we know it - if you're a brand or company needing production / ops support for a SXSW act… https://t.co/mZMvF6Vva1
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- Check out @BackofHouseLive 's Festival All Call on @joinClubhouse - Thursday, March 25th at 8pm ET - some excellent… https://t.co/DxKk69LVtU
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